AHAA: The Voice of Hispanic Marketing elected four members to its Board of Directors: founding board member and former AHAA president Daisy Expósito-Ulla and newcomers Lee Vann, Sandra Alfaro and Gonzalo Del Fa. As board members, they will work closely with AHAA’s governing bodies, committees and executive director to support the organization’s strategic plan, which elevates the importance of Hispanic marketing as a key corporate imperative linked to revenue growth. Stepping down are Leo Olper, Alain Groenendaal, Al Aguilar and Danielle Gonzales who have each served multiple terms on the Board.
Daisy Expósito-Ulla, Chairman/CEO, d expósito & Partners
Expósito-Ulla rejoins the Board to provide her insight and long-standing expertise to the organization she helped found. A luminary in advancing Hispanic marketing, she is founder, chairman and CEO of d expósito & Partners. Prior to founding her own agency over a decade ago, she was Chairman/CEO of Young & Rubicam/WPP’s The Bravo Group, a company she helped launch and subsequently build during her twenty-four-year tenure. Under her watch, The Bravo Group would become the largest U.S. Hispanic agency of all time. As a visionary creative leader and partner to many respected companies, she has achieved a transformational career in cross-cultural brand-building, working with clients such as AT&T, KRAFT Foods, Bank of America, Pfizer, and Census 2000/2010. Among her current clients are McDonald’s, AARP, Amica, US Army and Tajín. During her distinguished career, she has received numerous creative and professional awards such as the Matrix (NYWICI) and The Carnegie Corporation’s Great Immigrant: Pride of America honor. Most recently, she received the ADCOLOR Lifetime Achievement Award and her agency was named Agency of the Year by the AEF in 2015, a first for a multicultural and independent agency. Expósito-Ulla has consistently been recognized as one of the most influential Latinas in the United States during her 30+ year career in multicultural marketing. She currently serves on other industry boards such as the Advertising Education Foundation (AEF), the 4A’s and the Nielsen Advisory Board. Additionally, she serves on the board of the Repertorio Español Theater.
Lee Vann, Partner & Chief Strategy Officer, Captura Group
Combining his passion for the Internet and the Hispanic market, Lee Vann co-founded the Hispanic digital agency Captura Group in 2001 with a vision for helping brands and organizations connect with Hispanics through digital channels. Vann is a recognized leader in Hispanic digital strategy, bringing forth Hispanic and digital innovation to Captura Group’s client roster. He has led the agency on the cutting edge of Hispanic digital strategy for over 15 years and is responsible for the Strategy and Insights teams at Captura Group, working with clients including Unilever, Kellogg’s and Allstate to develop holistic digital strategies that accomplish business objectives and deliver consumer value. He is a contributor to Media Post’s Engage Hispanics blog and wrote the chapter on Hispanic digital marketing in M. Isabel Valdés newest book, Win! The Hispanic Market. He was named a Hispanic Interactive Advertising Pioneer by the Interactive Advertising Bureau (IAB).
Sandra Alfaro, Managing Director, Wing
Throughout her successful career spanning 20 years, Alfaro has worked at several prestigious Hispanic agencies including Conill, The Vidal Partnership and Lopez Negrete Communications. Known for her best-in-class account management and leadership skills, she has a solid track record of winning and leading key agency accounts. In 2005 she was the youngest recipient ever named to Advertising Age’s list of Women to Watch. Alfaro is an active member of the Advertising Women of New York (AWNY), New York Women in Communication and the National Society of Hispanic MBA’s (NSHMBA). In her current role, Sandra leads Wing, the multicultural agency of Grey North America.
Gonzalo Del Fa, President, GroupM Multicultural
As President of GroupM Multicultural, Del Fa plays a key role in all aspects of the multicultural media and marketing efforts initiated by all GroupM agencies: Maxus, MEC, Mediacom, Metavision, Mindshare and Team Arrow. The goal of the division is to provide clients with a truly relevant and informative point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers. Under Del Fa’s leadership, GroupM Multicultural handles $1B in billings from clients such as Nestlé, Unilever, Anheuser-Busch, Mars, Target, L’Oréal, General Mills, Subway, Church & Dwight, IKEA, AARP, Kimberly Clark and Bayer. Prior to GroupM, he spent time at MEC Argentina, launched MEC Bravo in 2006 and was instrumental in combining all agencies under the GroupM Multicultural banner in 2010. In 2014 Gonzalo was awarded Media Maven of the Year and in 2016 he was nominated for the Crain’s Visionary Award.
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